Winning in Asia, Japanese style
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Winning in Asia, Japanese style market and nonmarket strategies for success

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Published by Palgrave MacMillan in New York .
Written in English


  • Marketing -- Japan.,
  • Marketing -- Japan -- Case studies.,
  • Marketing -- Asia -- Case studies.,
  • Investments, Japanese -- Asia.,
  • Investments, Foreign -- Asia.,
  • Japan -- Foreign economic relations -- Asia.,
  • Asia -- Foreign economic relations -- Japan.

Book details:

Edition Notes

Includes bibliographical references and index.

Statementedited by Vinod K. Aggarwal and Shujiro Urata.
GenreCase studies.
ContributionsAggarwal, Vinod K., Urata, Shujiro, 1950-.
LC ClassificationsHF1602.15.A74 W56 2002
The Physical Object
Paginationxiii, 282 p. :
Number of Pages282
ID Numbers
Open LibraryOL18667672M
ISBN 100312239114, 0312239106
LC Control Number2002068417

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